The General Auto Insurance – GM Insurance signed a contract with O’Neal, who will be inducted into the Basketball Hall of Fame later this year. He will appear alongside the company’s cartoon mascot in a new advertising campaign starting this summer. It’s a high-profile deal for the Elm Hill Pike company.
“We are excited to have Shaq and his unique personality as part of the General team,” John Hollar, chief operating officer and president, said in a statement. “Shaq’s warm, friendly and welcoming personality is consistent with our company and affects the customers we serve. Although Shaq and General have some physical differences, their personalities do let’s be a strong duo that represents our company.”
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According to media reports, it was O’Neill’s experience as a General customer that prompted him to sign on as the company’s first representative.
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“I was a General’s customer when I was in college at (Louisiana State University),” O’Neill said in a statement. “Like a lot of self-employed kids, I didn’t know much about insurance, but General helped me and I’m still a customer today.”
The General is a subsidiary of the Wisconsin-based American Insurance Family, which acquired The General and its parent company in early 2013. The General primarily serves customers who are uninsured or have bad credit, offering limited and debt products. The company is active in 44 states and plans to expand into new markets. NASHVILLE–( BUSINESS WIRE )–General® Insurance is kicking off the new year with a new ad campaign featuring the exclusive Snoop DO-double-G.
The new campaign, which includes TV, digital and social media, features Snoopy driving a low-slung sedan (hydraulics and all), an interesting example of low-cost insurance companies. car.
“When our customers need coverage, General is the smart, smart choice they can rely on, regardless of their history,” said CEO Tony DeSantis.
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Research has shown that the rapper, actor and businessman are closely related to The General’s customers, so creating a link between these types is an important step. “The timing of this partnership is perfect,” said Elicia Azali, senior vice president of marketing for General. “We know that many of our customers purchase car insurance at this time of year, and we are excited to make our brand more relevant to our target audience in a way that has never been before. the joy we know him today.” The new campaign shows this and will appear Play in the country within the range.
So who can we thank for this new friendship? Longtime Brand Ambassador: Shaquille O’Neal. While filming The General recently, Shaq shared a video of Snoop performing the catchy song of the label. Ten seconds later, Azari was face to face with Snoopy via video chat on Shaq’s phone.
“Snoop was very enthusiastic and showed interest in the brand. He said ‘I would love to work with you; I would like to do something in General. “
“I love The General’s brand and what it means. They welcome all customers, regardless of their history; that’s something I can support,” says Snoop Dogg.
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In support of the company’s vision to “Make Life Easier®,” General also donated to the Snoop Youth Football League (SYFL), a non-profit youth organization that provides opportunities for local children to participate in football. Youth, Cheer. For 15 years, SYFL has instilled in its youth the values of teamwork, discipline and self-respect. Snoop Dogg also launched Snoop Special Stars as a special needs division of the Snoop Youth Football League, serving all ages 5 and up with any physical, mental and/or developmental disabilities.
The aim is to break the negative stigma surrounding special needs and provide support and quality facilities in the city and surrounding areas.
General is a non-standard auto insurance company that serves customers who may find it difficult to obtain coverage from other carriers at reasonable rates. As part of the American Family Insurance Group, its products are sold online and through call centers and through independent agents, affiliates and American Family Insurance agents.
General Automobile Insurance Services, Inc. (The General®) is a licensed insurance company and subsidiary of PGC Holdings Corp. (PGC), is wholly owned by American Family Mutual Insurance Company. Through its insurance subsidiaries and predecessors, PGC has been underwriting auto insurance since 1963. Visit www.thegeneral.com or www.thegeneral.com/shaq; Follow General on Twitter.
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Entertainment icon, Snoop Dogg reigned for more than 20 years as an unparalleled force raising the bar as a world-renowned actor and producer. Entertainment News Explained Snoop. An award-winning recording artist, Snoop Dogg has released 18 studio albums, sold over 40 million copies worldwide, reached multiple #1 international Billboard charts, and won 20 Grammy Awards.
In addition to his great work in music, Snoop Dogg has made his mark on television and film. Now he has many contracts with major companies and networks including Netflix, VH1 and others. His credits include being an Emmy-nominated show producer and host of VH1’s hit show Martha & Snoop’s Potluck Dinner, executive producer of MTV’s Mary + Jane, producer of the TNT drama Joker’s Wild and executive producer and host Netflix wins awards. show Coach Snoopy.
Snoop Dogg has acted and acted in many movies including Dolemite, Beach Bum, Soul Plane, Starsky & Hutch, Pitch Perfect 2, Half Baked and Oscar
Catch up on daytime TV shows and TV series including Empire, Trailer Park Boys and Mary + Jane. The artist’s voice has also been featured in the animated films Turbo, Arthur and the Invisible Man and Hotel Transylvania, as well as television shows including The Simpsons, King of the Hill, Futurama, Redneck and The Cleveland Show. Snoopadelic producer, Snoop Dogg has worked with VICE Films on Mac & Devin Go to High School, Boss’n Up, Hood of Horror and Reincarnated.
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The Snoop Youth Football League was founded in 2005 by entertainment icon Snoop Dogg. SYFL is a 501c3 non-profit organization that provides opportunities for inner-city children to participate in youth soccer and fun. SYFL serves children between the ages of 5 and 13, teaching them the values of teamwork, good sportsmanship, discipline and self-respect, while emphasizing the importance of education.
Since SYFL’s inception, more than 1,500 children in the greater Los Angeles area have played on the team. The mission of the SYFL is to provide opportunities for youth, regardless of race, color, creed or economic status, to learn the values of character, integrity, discipline and cooperation through football and Delighted; to make all the other communities come together as one. interest in joint games; promotes fair play and friendship; teaches sports that promote safety, fun, and healthy competition.
In 2016, Snoop Dogg launched Snoop Special Stars, the special needs division of the Snoop Youth Football League, serving people with all physical, mental and/or developmental disabilities, ages 5 and up. The aim is to break the negative stigma surrounding special needs and provide support and quality facilities in the city and surrounding areas. Purpose is Everyone’s Game!
IdeaQuest is a marketing and sales solutions company that helps brands and organizations conceive, design, negotiate and implement innovative and sustainable advertising strategies. IdeaQuest focuses on brand strategy, consulting, activation and business development in the sports, entertainment, media and technology industries. CEO Eric Bechtel founded and directs IdeaQuest and is headquartered in Ramsey, NJ. For more information, visit www.ideaquest.net
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General worked with Ramsey, NJ-based corporate partner IdeaQuest LLC to help secure a deal with Snoop and his representatives at SMAC Entertainment in Los Angeles. , a fast-growing auto insurance company, partnered with O’Neill as its first ambassador. “Shaq’s genuine, friendly and warm personality complements our company and influences the customers we serve,” said John Hollar, Chief Operating Officer and President of General.
NASHVILLE, Tenn.–( BUSINESS WIRE )–General®, the growing auto insurance company known for its cartoon mascot and spokesmodel, has signed its first real-life brand ambassador, he is also a great person: NBA Hall-of Famer, Shaquille O’Neal.
“We are proud to have Shaq and his world-class personality as part of the General team,” said John Hollar, Chief Operating Officer and President of General.
“Shaq’s warm, friendly and welcoming personality is consistent with our company and affects the customers we serve. Although Shaq and General have some physical differences, their personalities do let’s be a strong duo that represents our company.”
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As a brand ambassador, the 7-foot-1 O’Neal will represent the company in television and digital media, and will share the stage with the 4-foot-9 General in his signature red . this year Summer begins.
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