The General Car Insurance – NASHVILLE–( BUSINESS WIRE )–General Insurance is kicking off the new year with a new ad campaign featuring the one and only Snoop D-O-Double-G.
The new campaign, which includes television, digital and social media promotions, features Snoop driving a low-rider sedan (hydraulics and all), a playful analogy to lower rates on auto insurance.
The General Car Insurance
“When our customers need insurance, regardless of their history, General can count on a smart, quality choice,” said CEO Tony DeSantis.
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Research has shown that rappers, actors and entrepreneurs are generally the most engaged with consumers, so building a relationship between brands is strategic. “The timing of this collaboration is perfect,” said Alicia Azali, senior vice president of general marketing. We know many of our customers are shopping for car insurance this year and we’re excited to make our brand more relevant to our core audience than it is today. New ads reflect this and appear across the country
Who can we thank for this new friendship? Longtime brand ambassador: Shaquille O’Neal recently shared a video of Snoop singing the brand’s catchy jingle while on set with The General. Ten seconds later, Azalea confronts Snoop via video chat on Shaq’s phone.
“Snoop is so hot and passionate about the brand that he’s like ‘I really want to work with you; I want to do something with the general. ’”
“I love the General brand and what they stand for.” They welcome all users regardless of their history; “That’s something I can stand behind,” said Snoop Dogg.
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In keeping with the organization’s vision to make life easier, General Snoop also donated to the Youth Football League (SYFL), which was founded to give inner-city kids the opportunity to participate in youth football. Be Happy For more than 15 years, SYFL has instilled the values of teamwork, discipline and self-respect in its youth. Snoop Dogg also started Snoop Special Stars, the special needs division of the Snoop Youth Football League, serving all individuals ages 5 and older with physical, mental or developmental disabilities.
The goal is to break negative stereotypes of special needs and provide support and positive resources in inner-city communities and neighborhoods.
General is a non-standard auto insurance company serving customers who find it difficult to obtain insurance at reasonable rates from other carriers. As part of the American Family Insurance Group, its products are sold primarily online and through call centers, as well as through independent agents, partners and American Family Insurance agents.
General Automobile Insurance Services, Inc. Through its insurance company subsidiaries and their predecessors, PGC has been writing automobile insurance since 1963. Visit www.thegeneral.com or www.thegeneral.com/shaq; Follow General on Twitter
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Entertainment icon, Snoop Dogg has reigned as an unparalleled force for more than two decades, rising to the heights as both an entertainer and a universally recognized innovator. Snoop chronicles entertainment history Award-winning entertainer, Snoop Dogg has released 18 studio albums, sold over 40 million albums worldwide, reached number one on the Billboard charts internationally, and received 20 Grammys.
In addition to his extensive work in music, Snoop Dogg has also made his mark in television and film where he currently has several partnership deals with Netflix, VH1 and other major studios and networks. His credits include executive producer and co-host of VH1’s hit show, Martha & Snoop’s Potluck Dinner, executive producer, executive producer of MTV’s Mary + Jane and host of TNT’s game show, Joker Wild, and his Emmy Award as executive producer. The nomination goes to the creator of the hit Netflix show, Coach Snoop
Snoop Dogg has acted and starred in many films including Dolemite, Beach Bomb, Soul Plane, Starsky & Hutch, Pitch Perfect 2, Half Baked and Oscar.
Dramas Training Day and TV series Win, Empire, Trailer Park Boys and Mary + Jane. The artist’s voice has appeared in the animated films Turbo, Arthur and the Invisibles and Hotel Transylvania, and in TV shows such as The Simpsons, King of the Hill, Futurama, The Boondocks and The Cleveland Show. As a producer through his company Snoopadelic Films, Snoop Dogg produced High School, Buss Up, Hood of Horror and Rebirth (with Vice Films) alongside Mack & Devin Go.
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The Snoop Youth Football League was founded in 2005 by entertainment icon Snoop Dogg. SYFL is a 501c3 non-profit organization established to provide inner-city children opportunities to participate in youth soccer and cheer. SYFL serves children between the ages of five and thirteen, teaching them the values of teamwork, good sportsmanship, discipline and self-respect, while emphasizing the importance of academics.
Since SYFL’s inaugural season, more than 1,500 children in the Greater Los Angeles area have participated in the league. SYFL’s mission is to teach the values of character, integrity, discipline and teamwork through football and joy regardless of race, colour, creed or economic background; to bring all other communities together through a common interest in sport; encourage fair play and cooperation; Teaching aspects of play that promote safety, enjoyment and healthy competition
In 2016, Snoop Dogg launched Snoop Special Stars, the special needs division of the Snoop Youth Football League, serving all individuals ages 5 and older with physical, mental or developmental disabilities. The goal is to break negative stereotypes of special needs and provide support and positive resources in inner-city communities and neighborhoods. The goal is to play every body!
IdeaQuest is a marketing and sales solutions company that helps brands and organizations conceptualize, design, negotiate and implement innovative and sustainable marketing platforms. IdeaQuest specializes in brand strategy, consulting, activation and business development in the sports, entertainment, media and technology industries. IdeaQuest was founded and is based in Ramsey, NJ under the leadership of President Eric Bechtel. Additional information is available at www.ideaquest.net
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The general agency worked with partner IdeaQuest LLC, Ramsey, NJ, to help facilitate the partnership with Snoop and his representatives at SMAC Entertainment in Los Angeles. , a fast-growing auto insurance company, has teamed up with O’Neill as its first brand ambassador. “Shaq’s authentic, friendly and welcoming nature aligns with our company and resonates with the customers we serve,” said John Holler, General’s chief executive officer and president.
NASHVILLE, Tenn.–( BUSINESS WIRE )–General, the auto insurance company best known for its diminutive cartoon mascot and spokesperson, has signed its first real-life brand ambassador, and it’s a big one: NBA Hall-of-Fame center Shaquille O’Neal.
“We are thrilled to have Shaq and the personality of his life as part of the General team,” said John Holler, Chief Executive Officer and President of the General team.
“Shaq’s authentic, friendly and welcoming nature fits our company and resonates with the customers we serve. While Shaq and General have some obvious physical differences, their personalities make a dynamic duo to represent our company. “
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In his brand ambassador role, the 7-foot, 1-inch O’Neill will represent the company in TV commercials and digital media channels and will share the stage with the 4-foot, 9-inch General and his signature red convertible. . The campaign will begin this summer
General, Tenn. General, part of American Family Insurance Group, is active in 44 states and expects to go national by 2017.
General sells its products primarily online and through call centers, independent agents, partners and American Family Insurance agents.
“I was a general customer in my college days at LSU,” O’Neill said. “Like a lot of kids starting out on their own, I didn’t know much about insurance but General helped me and I’m still a customer.”
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Owen was elected to the NBA Hall of Fame after an All-Star career with the Los Angeles Lakers that included three consecutive championships, two league MVP awards, three Finals MVP awards and 14 All-NBA team selections.
Off the court, O’Neal’s success in acting, music, television and gaming includes his current role as a TV analyst on TNT’s Inside the NBA. He was also a national spokesperson for the Boys & Girls Clubs of America, appearing in its campaigns for more than a decade.
“When you work with plants, the results are interesting and entertaining,” said Drew Martin, vice president of general marketing. For commercial details, I can only tell you normal driving.
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